Earlier this week, Kanye West and Prodege launched SearchWithKanyeWest.com, it’s basically a branded search engine powered by Google and Ask.

http://www.searchwithkanyewest.com/
Why would you use it?

From the site:

Every time you search the web you have a chance to win Swag Bucks. Swag Bucks are points that can be redeemed for prizes like limited edition Kanye West posters, iPhones, Macbooks, instruments, Amazon giftcards and dozens of other high end goods.

Best Way To Win Swag Bucks

1. Make this search engine your home page and use it when ever you need to search the web
2. Download a search toolbar or plugin
3. Tell Your Friends about this search engine
4. Send in a picture of you with the prize you’ve snagged!

I guess that’s one reason.

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